Description
PPC MONTHLY RETAINER
Typical activities(not limited to):
● Bi-weekly performance review meetings
● Performance reporting and insights
● Marketing growth strategy and recommendations
● Conversion rate optimization recommendations
Google Ads
● Google Ads channel strategy and management
● Ongoing bid optimization and budget management towards target
KPI metric
● Ad rotation and keyword expansion
● Audience expansion and optimization
● Identify performance and growth opportunities
Note:
● All media spend must be paid directly to the advertising networks(e.g. Google) where
advertising costs are incurred within this Agreement, by the Client.
● PPC management retainer covers Google Ads only. Additional PPC channels managed
may increase the minimum monthly fee and incur additionalsetup fees
